Pacho Setas
Helping Pacho Setas grow, one mushroom at a time.
When Paola Gómez approached us with her dream of growing Pacho Setas, an oyster mushroom farm in Pacho, Cundinamarca, we were excited to help. We started by giving Pacho Setas a visual identity —a logo inspired by the shape of oyster mushrooms— and built a complete identity system with textures, colors and farm photography. We designed packaging with custom stickers, created a social media strategy, and built an ecommerce website with a blog for educational content, recipes and SEO. Today Pacho Setas is a fresh, approachable, memorable brand that sells beyond its region thanks to its digital presence.
Visit websiteBrand Identity
We designed a logo inspired by the shape and beauty of oyster mushrooms, capturing the freshness and natural charm of the product. We created a complete identity system with textures, nature-inspired colors and vibrant farm photography. We also designed business cards, stationery and outdoor signage.
Packaging Design
Mushrooms are delicate, so instead of redesigning the packaging, we created stickers that work perfectly with existing packaging. These stickers not only look good, they highlight the brand's personality and make each package feel special.
Social Media
We brought Pacho Setas to life online by designing a social media strategy as fresh as their mushrooms. With striking visuals, informative posts and engaging videos, we helped them connect with their audience in a fun, warm and authentic way.
Web Design & Development
We built an ecommerce website so Pacho Setas could have an online catalog and sell over the internet, reaching farther areas and gaining customers in Bogotá. We also built a blog to improve SEO by publishing educational content, recipes and articles about mushroom cultivation.
Results
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Visual identity, packaging, ecommerce site and social strategy for an oyster mushroom farm in Pacho, Cundinamarca.