Home Solutions TT
7 signed buyers from one Open House — USD $174 each.
Home Solutions TT is one of the leading real estate developers in Trinidad and Tobago. For their East Lake North project in Arima, they wanted to maximize Open House attendance. We designed a Meta campaign with A/B creative testing, an optimized landing page with CRM registration, nurturing email marketing and attribution tracking. In 48 hours we generated 39 qualified leads. On event day, 7 out of 40 signed buyers came directly from our digital campaign — 17.5% of total sales. With a USD $1,222 investment, we generated USD $843,500 in projected sales, an ROI of approximately 690x.
Visit websiteDigital Ads with A/B Testing
We launched two carousel ads on Meta with different approaches: Creative A focused on lifestyle, Creative B focused on price and incentives. Within 48 hours Creative B significantly outperformed A, so we redirected all budget to the winner, maximizing efficiency.
Optimized Landing Page & CRM Flow
We used Meta's Traffic objective to send users to a landing page with project details, pricing, seasonal discount and a pop-up registration form. On submit, users received a welcome email, event details, Google Maps location and a button to add to calendar. A frictionless flow with precise attribution.
Lead Nurturing
We scheduled two reminder newsletters: Thursday with event benefits, and Friday night as a final reminder. This kept the audience warm and maximized Saturday's Open House attendance.
Results
Let's talk about your project
Digital ad campaign with landing page, CRM and nurturing that turned attendees into signed buyers.