Idealaser
From digital presence to an integrated sales engine.
Idealaser has long been a respected name in Miami's medical aesthetics scene, awarded as a distinguished business by the City of Doral in 2025. Although their digital presence was solid, they lacked the systems to turn that presence into an efficient sales engine. We centralized their database in HubSpot CRM, integrated web forms, connected Google Ads campaigns, and launched a monthly newsletter alongside a biweekly SEO blog. Today Idealaser is not just a trusted aesthetics brand, but a business equipped with integrated tools to keep growing.
Systematization with HubSpot CRM
We centralized the customer database in HubSpot CRM, ensuring every contact, inquiry and lead was easy to manage. We integrated web forms directly into the CRM and connected everything with their Google Ads campaigns. We also optimized their website for SEO, improving visibility in local search results.
Automation & Newsletter
We implemented lead generation processes integrated between the website and HubSpot CRM, ensuring no potential client was lost. We set up a monthly newsletter to keep clients engaged, and launched a biweekly SEO blog to improve organic reach and share valuable information about Idealaser's services.
Google PPC & Email Marketing
We managed Google PPC campaigns targeting high-intent local searches. Combined with strategic email marketing, these efforts kept Idealaser top-of-mind with existing clients while attracting new ones. From promotional emails to informative newsletters, we designed a digital communication strategy that converts interest into booked appointments.
Results
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Complete marketing systematization for an aesthetics clinic: CRM, Google Ads, automation, newsletter and SEO blog.