Beauty & the Beach
Making a local salon stand out in Miami.
Beauty and the Beach is a beloved local beauty salon in Cooper City, Miami, known for its excellent service and warm atmosphere. When Pamela and her team approached us, they wanted to reach more people in their community and build greater brand awareness. We started by integrating their digital ecosystem with HubSpot CRM to centralize their customer database. Then we launched Meta advertising campaigns targeting Cooper City and nearby areas, created engaging social media content, and introduced a monthly newsletter to keep clients informed and engaged.
CRM Systematization
We integrated Beauty and the Beach's web ecosystem with HubSpot CRM, allowing Pamela to centralize her customer database, track interactions and keep every piece of information organized. We connected web forms directly to HubSpot to capture new inquiries without missing any.
Meta Advertising
We launched Facebook and Instagram advertising campaigns specifically targeting Cooper City and nearby areas, helping Beauty and the Beach attract new customers who might not have discovered them otherwise. With carefully designed creatives and precise targeting, we helped them stand out in Miami's saturated beauty market.
Content & Newsletter
We created engaging social media content — from service photography to brand graphics and short videos — reflecting the salon's high-quality experience. We also developed a monthly newsletter with beauty tips, special offers and news, a powerful tool for building loyalty and driving repeat business.
Results
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Marketing systematization for a beauty salon: CRM, Meta campaigns, newsletter and social content.