Helping Pacho Setas grow their brand and online presence, one mushroom at a time.
When Paola Gómez approached us with her dream of growing Pacho Setas, a mushroom farm partnership in Pacho, Cundinamarca, we were excited to help. Her vision for producing and selling fresh, high-quality oyster mushrooms inspired us to create a brand that truly represented the heart and soul of the business. From designing their logo and website to creating packaging and social media content, we’ve been by her side every step of the way.
We started by giving Pacho Setas a visual identity, a logo and a website that helped them establish their presence online. But we didn’t stop there. Together, we built a brand that speaks to their customers, with thoughtful designs and strategies that reflect their passion for delivering top-notch mushrooms.
Today, Pacho Setas stands out as more than just a mushroom producer; it’s a brand that’s fresh, approachable, and memorable. This case study dives into how we helped make that happen.
Identity System Design
Packaging Design
Social Media
Website Design & Development
Brand Refreshing
The first thing we created was a logo that would truly represent Pacho Setas. Inspired by the shape and beauty of oyster mushrooms, we designed something simple but special, capturing the freshness and natural charm of their product.
Identity System Design
Once the logo was ready, we expanded it into a full identity system. We used textures and colors inspired by nature, as well as fresh, vibrant photography of the farm and its mushrooms. We also created things like business cards, letterheads, and even some outdoor signs. Everything works together beautifully to tell the story of Pacho Setas and its connection to the earth.
Packaging Design
Mushrooms are delicate, so the packaging needed to keep them fresh and protected. Instead of reinventing the wheel, we designed stickers that work perfectly with the existing packaging. These stickers not only look great but also highlight the brand’s personality and make every package feel special.
Social Media
We brought Pacho Setas to life online by designing a social media strategy that was as fresh as their mushrooms. With eye-catching visuals, informative posts, and engaging videos, we helped them connect with their audience and tell their story in a way that’s fun, relatable, and authentic.
Social Media
We brought Pacho Setas to life online by designing a social media strategy that was as fresh as their mushrooms. With eye-catching visuals, informative posts, and engaging videos, we helped them connect with their audience and tell their story in a way that’s fun, relatable, and authentic.
