Helping Idealaser transform their solid online presence into a fully integrated digital sales engine.
Idealaser had long been a respected name in Miami’s medical aesthetics scene, recognized for their excellent services and even awarded as a distinguished business by the City of Doral in 2025. While their digital presence was solid and well-established, they lacked the systems and strategies to turn that presence into an efficient, integrated sales machine. That’s when Odalys and the Idealaser team reached out to us, ready to take their business to the next level.
Together, we set out to build the systems that would help Idealaser not only attract more leads but also manage and nurture those relationships seamlessly.
Google PPC & Email Marketing
Systematization
Our first priority was to connect Idealaser’s digital ecosystem with HubSpot CRM. We centralized their client database, ensuring that every contact, inquiry, and lead was easy to manage and track. We integrated web forms directly into the CRM and connected everything with their ongoing Google Ads campaigns. Alongside these technical improvements, we optimized their website for SEO to help drive more organic traffic and improve their visibility in local search results.
Automation
In the second phase, we focused on automation. We implemented lead generation processes that integrated directly between the website and HubSpot CRM, ensuring no potential client slipped through the cracks. We set up a monthly newsletter to keep clients engaged and informed, and launched a biweekly SEO blog to improve organic reach and share valuable information about Idealaser’s services.
Google PPC & Email Marketing
To support Idealaser’s growth goals, we managed targeted Google PPC campaigns designed to capture high-intent local searches. Combined with strategic email marketing, these efforts kept Idealaser top-of-mind for existing clients while attracting new ones. From promotional emails to informative newsletters, we helped craft a digital communication strategy that converts interest into appointments.
Today, Idealaser stands not only as a trusted brand in aesthetic services but as a business equipped with integrated tools and strategies to keep growing. We’re proud to be part of their journey toward even greater success.
Newsletter
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