How Goozone Helped Faiber Go Digital
Faiber isn’t your average business owner. He’s one of those rare people who didn’t flinch when everything shut down. During the pandemic, with all his jewelry stores in Trinidad and Tobago forced to close, he didn’t lay off a single person. Not one. He stayed focused on how to keep providing for his family — and for the team he clearly considers family too.
Our story with Faiber actually started way back in 2015. We built his first website so he could show up on Google and start building a digital presence. But it wasn’t until the pandemic that the relationship deepened. That’s when he decided to go all-in on digital. We jumped in: revamped his site, added inventory, built a proper checkout. He needed his team to help sell online, so we trained them and made video tutorials to walk them through it. Faiber, on his side, built a full delivery system from cero, nada.
Since then, we’ve kept growing together. We set up an automated system to help his marketing team stay on track and support online customer service when questions came in. We also helped create training docs, role descriptions, internal manuals — all the stuff that makes it easier to scale without chaos.
And the best part? We still learn from each other. Faiber brings bold ideas. We help make them real. That’s the kind of collaboration we look for.
Identity System Design
Website Design & Development
Automate Marketing
Email Marketing
Meta Advertising
Digital Transformation
Operational Onboarding
Digital Transformation
This wasn’t just about a website — it was about transforming how Goozone does business. We helped Faiber digitize core operations, create new sales processes, and build a fully functional delivery system from scratch. It was a true digital transformation that allowed Goozone to keep moving forward even during the toughest times.
Operational Onboarding
Scaling a growing business takes clear systems. We supported Goozone by creating training materials, internal manuals, and documented role descriptions to help Faiber’s team adapt to new tools and processes. This operational onboarding ensured smoother day-to-day operations and set the stage for continued growth.
Today, Goozone stands as a thriving online marketplace, stronger than ever and ready for new challenges. We’re proud to be part of Faiber’s story — and we’re excited for everything still to come.
Brand
As Goozone evolved, it needed a brand identity that felt modern, trustworthy, and ready for e-commerce. We designed a visual identity system that included a refreshed logo, color palette, typography, and brand elements to give Goozone a cohesive and professional look across all channels.
Automate Marketing
To help Goozone operate more efficiently, we implemented marketing automation systems. These tools ensure that promotions, customer follow-ups, and key communications happen without manual work, freeing up time for the team to focus on bigger goals. Automated responses also help handle customer inquiries promptly, improving the online shopping experience.
Ecoommerce Website Design & Development
We revamped Goozone’s website into a full-fledged online marketplace. Beyond just listing products, we built inventory management tools, an intuitive shopping experience, and a smooth checkout process. We made sure the site was fast, mobile-friendly, and secure — crucial for building customer trust. We also created video tutorials to train Faiber’s team on managing the new website and handling online sales operations.
Meta Advertising
We helped Goozone reach new audiences through targeted Meta advertising campaigns across Facebook and Instagram. By designing creative assets and managing ad strategies, we helped drive traffic and boost online sales, even as the traditional retail landscape remained uncertain.
Email Marketing
We launched email marketing campaigns to keep Goozone connected with customers. From promotional emails announcing new collections to personalized follow-ups, we helped design and schedule newsletters that drive traffic back to the website and keep customers engaged.
POP Branding Material
To help Goozone stand out in the physical world as well as online, we designed mockups for a range of POP (Point-of-Purchase) branding materials. These included banners, outdoor signage, and promotional displays for use in outdoor advertising and events. Each piece was created to reflect Goozone’s modern brand identity, ensuring that even in offline spaces, the brand remains consistent, professional, and eye-catching.
