Making Beauty and the Beach Stand Out in Miami’s Competitive Scene
Beauty and the Beach is a beloved local salon in Cooper City, Miami, known for its excellent service and warm atmosphere. When Pamela and her team approached us, they wanted to reach more people in their community, build stronger brand recognition, and expand their service offerings. Despite having a loyal client base, they knew digital tools could help them grow further—and that’s where we stepped in.
From integrating their digital systems to launching targeted marketing campaigns, we’ve partnered with Beauty and the Beach to help them connect with more clients and build lasting relationships.
Content Creation
Meta Advertising
Systematization
We began by integrating Beauty and the Beach’s website ecosystem with HubSpot CRM. This allowed Pamela and her team to centralize their client database, track interactions, and keep every piece of customer information organized. We also connected web forms directly to HubSpot, making it easy to capture new inquiries and manage leads without missing a beat.
Automation
Next, we focused on expanding their local reach and streamlining communication. We launched social media advertising campaigns aimed specifically at Cooper City and nearby areas, helping Beauty and the Beach attract new clients who might not have discovered them otherwise. We also introduced a monthly newsletter to keep clients informed about new services, promotions, and beauty tips, building stronger engagement and loyalty. Additionally, we provided on-demand website optimizations to ensure their online presence stayed fresh and effective.
Content Creation & Social Media
To help Beauty and the Beach showcase their services and personality, we created engaging content for social media. From photography of salon services to branded graphics and video snippets, we ensured their online presence reflected the same high-quality experience clients enjoy in person. This content has helped Pamela connect authentically with their audience and share the unique vibe of the salon.
Meta Advertising
We managed Meta (Facebook and Instagram) advertising campaigns to generate local awareness and drive new bookings. With carefully crafted ad creatives and audience targeting, we helped Beauty and the Beach stand out in the crowded beauty market, bringing in new clients and building brand recognition.
Newsletter
We developed a monthly newsletter that keeps Beauty and the Beach top-of-mind for clients. Each edition includes beauty tips, special offers, and updates on new services. It’s been a powerful tool for building loyalty and driving repeat business.
Today, Beauty and the Beach is not just a salon—it’s a brand with a growing presence in its local community, equipped with digital tools and marketing strategies to keep shining. We’re proud to be part of their ongoing journey.
